In today’s digital age, it is so important to use quality professional photography and video content across your marketing channels, to attract, reach and engage with your target audience, it all contributes to your overall success as well, because you start to demonstrate that you take your business seriously.
Photography and videos are the most useful assets for controlling how your brand is perceived, and increasingly customers are receiving their information through video and pictures more than text, so you only have a second to grab their attention. Here are some tips on how you can implement video and photography that count in your marketing strategy.
Tell your brand’s story
Every brand should have videos and photography that don’t necessarily highlight any specific product or service, but instead tell the story of your brand, sharing what your brand is about and why it was created, it can come across visually with your brand identity, voice, mission and goals, in a way it tells your customers what they can expect from your business and showcases the ways your business is different.
Build trust with authentic visuals
If you think of stock images, you automatically know it lacks personalisation and this in turn perceives the brand as unauthentic. These stock images don’t add meaning to your brand story or relevance to your audience and can do more harm than good. By using your own visuals, they automatically become authentic, why? Because they purley authentic to your brand, they are your true media, this makes customers perceive your brand as trustworthy, they are able to remember you and differentiate you from your competitors.
Develop an engaging visual brand
Building on from authentic visuals, you will develop an engaging visual brand, with a more consistent look and narrative. While lots of companies treat visual elements as an afterthought or a separate tool, it should be considered part of your overall marketing strategy
Now that you understand the benefits, don’t lose your excitement – get started with your marketing strategy today! And if you’re not sure where to start – contact our team and we can help you with your next project.
